2019: the year of rembrandt
overview
2019 promises to be a remarkable year for both Royal Talens and our partner, the Rijksmuseum. We will be celebrating the anniversary of one of the worlds most revered painters, the legendary Rembrandt van Rijn, painter of the iconic masterpiece, The Night Watch.
Amsterdam's Rijksmuseum, home of The Night Watch, celebrates the Year of Rembrandt, who lived 350 years ago, with a calendar full of activities and exhibitions, dedicated to the greatest master of the Dutch Golden Age.
United in name, we in turn will be celebrating 120 years for our marquee brand, Rembrandt, with an equally full calendar of events and promotions.
Please join us, for what will be a magnificent celebration of Dutch art and artistic heritage!
goals
Create an energetic retail environment around the celebration of Rembrandt’s 350th Anniversary.
Build consumer excitement about Rembrandt Oils, Pastels and Water Colors that will drive traffic to retail stores.
Customers will have the opportunity to try products and learn techniques associated with Rembrandt.
Increase associate product knowledge.
Increase customer traffic and sales during promotional periods and at events.
WHAT WE PROVIDE
Staff Training
In-Store Promotional Materials
Marketing Support
Product Samples
Product Demonstrations
Workshops
Special Guest Ambassador Events
Contest – Trip to Amsterdam and the Rijksmuseum
National College & University Outreach
Please contact your RTNA Account Manager for more information.
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